NIJI was founded on the concept of our two principles “product safety guarantee” and “product innovation” since it started in 2019, when the idea of high-end mobile / camera straps was in it’s infancy.


The brand has been striving to adapt the needs of the era to it’s own brand identity and devoting to create high end products with the uncompromising attention to detail and quality of their products.


Niji aim to build an environment where new technology and ideas can be developed and shared.





  We welcome new contacts and collaborations!